The Lisbon Council convened the High-Level Roundtable on New Frontiers for the App Economy and Mobile Internet: Creating Value and Improving Lives in Europe. An eclectic group of app developers, researchers, policymakers and experts discussed the coming changes in economic and social life brought on by the proliferation of apps, tablets and wearable devices. Robert Madelin, director-general for communications networks, content and technology at the European Commission, delivered a forward-looking keynote and outlined the European Commission’s strategy for the app economy and mobile Internet. Kaja Kallas, member of the industry, research and energy committee in the European Parliament, shared insightful views and her experience as an Estonian citizen, highlighting the power of trust and transparency for citizens to embrace digital. Brian Williamson, partner at Plum Consulting, presented the key findings of All About That App, a new study launched at the High-Level Roundtable. Daniel Beutler, chief operating officer of Capitaine Train, an innovative app that helps travellers plan and book pan-EU journeys, shared his experience as an app developer based in Europe and explained how the app economy will help improve the lives of the millions.