Minh Tran is director of communications and outreach at the Lisbon Council. With a rich background in communications and marketing, Ms Tran has held leadership positions in various organisations, including the European Hematology Association, the Federal Institute of Technology Zurich (ETH Zurich) and IBM, contributing to brand positioning, reputation management and crisis communication. Ms Tran holds a master’s degree in (economic) sociology and history from the University of Konstanz.