The European Digital Forum launches Data-Driven Business Models: Powering Startups in the Digital Age, a policy brief that looks at the growing prominence of data-driven business models for European startups and the increasingly important role these startups are playing in gaining global competitive advantage. Based on extensive interviews with 20 leading European startups, the policy brief develops a first-of-its-kind “data value-chain” model, which summarises the types of business strategies emerging in this fast-growing field. It presents a set of ten “smart policy principles” for making Europe an environment where digital startups can thrive. The European Digital Forum is a think tank committed to empowering web entrepreneurs and growing Europe’s digital economy. It is co-managed by the Lisbon Council and Nesta, the United Kingdom’s innovation foundation.