At a time when Europe debates the reform of its data protection rules, the Lisbon Council hosted the global launch of Data-Driven Innovation: Big Data for Growth and Wellbeing, a timely new book by the Organisation for Economic Co-operation and Development (OECD). Andrew W. Wyckoff, director for science, technology and innovation at OECD, presented the main findings of the book and was joined by his colleagues and co-authors of the study, Anne Carblanc, head of the digital economy policy division and Christian Reimsbach-Kounatze, information economist and policy economic analyst. Roberto Viola, director-general for communications networks, content and technology at the European Commission, offered a European perspective. The book presents ground-breaking new evidence of the potential of data-driven innovation to improve social wellbeing, enhance productivity and raise economic competitiveness and will feed directly into the OECD Digital Economy Ministerial due to convene in Cancún, Mexico in June 2016.