Ginni Rometty, Chairman, President and CEO of IBM, led a fascinating discussion on Competitive Advantage in an Era of Innovation in her first major speech in Brussels. Constantijn van Oranje, head of cabinet of Neelie Kroes, European Commission vice-president in charge of the Digital Agenda, and Gilles Babinet, serial entrepreneur and digital champion of France, also intervened, joining a high-level panel on growth and innovation.