April 2024

The Future of Personalised Ads

Personalised advertising remains at the centre of the regulatory debate. New technologies and business models are being experimented with to combine data protection with service effectiveness. In this fast-evolving context, the Lisbon Council convened a High-Level Working Lunch on the Future of Personalised Ads to discuss the status, opportunities and risks of targeted advertising alongside how future policy actions can balance them out. 

The debate brought together experts, civil society, businesses, and representatives from the European Union. Notable participants included Duncan Lennox, vice president for ads safety and privacy at Google and Thibaut Kleiner, director of policy strategy and outreach at the Directorate-General for Communications Networks, Content and Technology of the European Commission.