What’s next for online search in the age of generative artificial intelligence? Elizabeth Reid, vice-president and head of search at Google, travelled from San Francisco to Brussels to share Google’s vision for the future of search and engage with the emerging European thinking on artificial intelligence at the High-Level Working Breakfast on The Future of Search in the AI Era convened by the Lisbon Council.
The session brought together senior leaders and policymakers for an open, forward-looking exchange on how artificial intelligence can transform search engines. High-level participants also delved into the pressing challenges of safety, trust and regulatory alignment in the quickly evolving global digital landscape.